We'll start by looking at your actual data. Your traffic, your customer behavior, your conversion history. Not opinions or hunches. We build a testing plan based on what's really happening in your store, not what some agency playbook says should work.

We'll then go through your site section by section using heatmaps, scroll data, and 14 years of seeing what breaks conversions. You get a prioritized list of what's actually costing you sales. No 47-point generic checklist. Just the stuff that matters for your store.

The shiniest deliverable - Figma files for desktop and mobile that focus on one thing: getting customers to checkout. Clean layouts, clear paths, zero unnecessary elements. Designs based on how people actually shop, not what looks cool.

Where I like to think we really shine: Simple development. It's the hardest thing to do. Clean codebases, native 2.0 integration, section updates, I build the designs into working stores that don't frustrate customers, and don't frustrate you when you need to change anything.

We test changes with real customers before pushing them live. We use Shoplift because it integrates directly with Shopify Liquid instead of that flickering JavaScript mess most tools use. Better data, better experience, actual results you can trust.

Optimization doesn't end. Customer expectations change, new trends hit, last month's winner becomes this month's loser. We keep testing, refining strategy, and making improvements based on what the data tells us. That's the work.